SENSAI steps into the digital world
Scandinavian Cosmetics is a leading Nordic distributor of premium beauty brands, responsible for brand building, sales, and marketing across the region. One of its exclusive brands is SENSAI, a Japanese luxury brand renowned for its philosophy of “The Sense and Science of Japan” and its iconic ingredient, Koishimaru Silk.
Previously, SENSAI’s customer club existed in an analogue format and was linked to retailers across the Nordic countries. The ambition was to take the next step: to create a digital customer club that reflects the brand’s exclusivity while enabling a closer and more direct relationship with its customers.
The Challenge
The challenge was to transition a traditional, physical customer club into a modern digital solution while preserving SENSAI’s premium feel. The new solution needed to:
• Enable SENSAI to establish direct contact with its customers, independent of retailers.
• Enhance the customer experience and build loyalty through digital accessibility.
• Integrate with existing systems while allowing for future, data-driven insights.
The Solution
Strategy and Collaboration
Twofour worked closely with Scandinavian Cosmetics and SENSAI to develop a holistic solution - spanning strategy, design, technology, and launch. The focus was on creating an experience that truly embodies SENSAI: elegant, exclusive, and user-friendly.
Platform and Features
• A fully digital customer club replacing the previous analogue system.
• A new design and user experience aligned with SENSAI’s brand identity.
• API integrations with existing systems to enable seamless management of user data and product information.
• A role-based structure for different user types - members, retailers, and internal users.
• An enhanced member experience featuring exclusive offers and direct communication between the brand and its customers.
We have worked closely with Twofour over the past year, during which they have helped us build a digital customer club tailored to our brand. It has been a very successful project. Emily, Simon, and Camilo - our primary points of contact, have been attentive to our needs, delivered high-quality work, and made the entire process both smooth and enjoyable. We are extremely satisfied with both the result and the collaboration.
- Åsa Eklundh
Nordic Marketing Manager
Results and Impact
The digital customer club delivered both business and experiential benefits:
• SENSAI can now communicate directly with its customers and build stronger loyalty.
• The brand has gained a digital presence that matches its premium positioning.
• Members enjoy a simpler, more personal, and more accessible experience.
• The platform creates new opportunities for data collection and future personalisation.
• At the same time, collaboration with retailers is streamlined through clearer roles and workflows.
Conclusion
The project demonstrates how, together with Scandinavian Cosmetics, we successfully transformed an analogue customer club into a digital, brand-aligned, and scalable platform. The result is a solution that not only strengthens loyalty and the digital customer journey, but also creates long-term opportunities for growth, personalisation, and data-driven brand building.